Senior Management Team

Our staff includes highly-specialized computer engineers, sales and implementation professionals, as well as change management and communications expertise.

Combining this wealth of experience with the leadership of our senior management team allows pVelocity to embrace the opportunities that lie ahead and to pursue our vision of excellence in Manufacturing Profit Intelligence.

Dale deFreitas, Chief Executive Officer
deFreitas brings 18 years experience in computer industry finance to his role. He joins pVelocity from SEEC, an insurance software developer. Prior to that, Mr. deFreitas held the roles of Vice President Finance and Chief Administrative Officer at Ironside Technologies Inc., a leading provider of electronic commerce software, as well as Controller of Bay Networks Canada.

Kang Lu, Chief Technology Officer
Lu has spent 15 years in progressively senior product development roles. He was instrumental at both Farelogix and Ironside in product formulation and development processes. He was the Chief Architect of Core Technologies at i2 Technologies, creators of supply chain management solutions. He has a Bachelor of Applied Science degree from the University of Toronto.